E-Commerce Expo: Why some eCom teams suck at selling…
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Why are so many shops accepting a conversion rate between 1-5%? Why is the first attempt of A/B tests to change that size of the Add-to-Cart button? Don’t worry. We’ve been there, too. But then we asked ourselves: How would experienced sales people approach this challenge? The results? More than 10X. How did we, you may ask? With a sales process adapted from behavioral economics. With structured Analysis, Development, and Measures. And with more form fields, more steps and worst of all: a smaller add-to-cart-button. Join us to get all the details.